The State of the Blog

I had an interesting chat yesterday about blogging and the state of my blogging and how “blogging” is weird to say more than twice, blogging blobbing blugging blarging. And afterwards I thought, hey Self, why not share where I am with my readers? Why not? Have I learned NOTHING from “Show Your Work”? Should I not Share My Process? What Would Austin Kleon Do?  

I’m at an interesting crossroads right now, and the good news is there are several ways I could go, but I think I may have a touch of the ADD because all the options are overwhelming me and as a result I take many naps. 

Let’s back up. First of all, I’m not closing up the blog, or anything dramatic. I know you’re breathing a sigh of relief and/or weeping. There, there. I wouldn’t do that to you, baby. I want you to know that, sure, things have been weird, and I’ve been distant, but it wasn’t you, it was me. All me. 

I hadn’t been posting as much in the past few months because in addition to teaching and novel-writing I was spending my work hours at a corporate gig. Said corporate gig wasn’t even a writing job, so it felt wonderfully removed from the rest of my work, and pure, somehow, like I was keeping my writing energy sacred or something. Feel free to roll your eyes at that. I know I just did. 

It was easy to depend on the corporate work to continue while I pursued my Art and taught about Art and etc., but then. Then! The work slowed down, then disappeared. It wasn’t personal. The company is in transition, they’re reorganizing, I don’t know. It happens. 

Now I’m scrambling and trying not to scramble because nothing will bring you work less successfully than desperate scrambling. Sending pitches to editors that are in all caps. Using too many exclamation points (or any) in your professional correspondence. Instead I’m taking a step back and seeing where I went wrong and what I want to do in the future. 

The big mistake I made was to put all my income-generating eggs in one big corporate basket. (I’m not counting the writing course, which is more like a fun lil’ egg in a side pouch. Imagine that I’m a marsupial holding a basket. Except marsupials don’t lay eggs, so okay, imagine that my writing course is a joey. Aw. Ew.)  Over the last few months, my big corporate basket tipped over and smashed my eggs. And did it so slowly I didn’t even notice it was happening until I had a dried yolky mess all over the ground. 

Okay, so: first mistake, one big basket. My second mistake was that I put all my work hours toward work that didn’t really speak to my talents. My corporate assignments could be completed by any reasonably smart person; they didn’t need my specific strengths. I was (gasp!) expendable. 

Which got me thinking, okay, where can I be invaluable? (Or more valuable?) And that led me back to this blog. This is a valuable platform for me. It gets me work. Also, and more importantly, I enjoy it. It’s what I do. It’s important to do what you love, if you have that luxury. I know many people don’t, and I certainly don’t always, but I do here. So: I am recommitting to the blog for selfish reasons, but I hope you don’t mind that. (Wait, does anyone blog for selfless reasons?) 

You will probably see sponsored posts. I don’t have a big master plan about this; it’s just a heads-up that I’m thinking about it. I am not, however, seeking out sponsored posts as a major source of income, so I’m free to be incredibly choosy. I won’t write content that doesn’t make me happy and wouldn’t benefit you in some way. That is my pledge unto you. I can count on two (maybe three) fingers the times I’ve featured sponsored stuff I wasn’t happy with, and those moments made me feel extra-super gross. That isn’t something I want to do ever again. 

Also, I’m thinking about ways to use this site to advertise my services. The other (paying) work I enjoy is magazine writing and copywriting, and I’m trying to find a place for that on this site. I want to hang my shingle, so to speak, more prominently. (Ugh, also, I’m crappy at promoting myself. I get all apologetic and twitchy. It’s time to quit that.) 

Thirdly, I’m going to offer more courses, and maybe even a writing guide e-book. That’s going to be later on, somewhere in the distant future, when we’re all wearing mylar rompers. Or in the near future, when we’re wearing our micro-floral rompers. 

(I also pledge never to wear a romper.) 

Oh my god, what was my point. I think I wanted your advice? Wait, it’s coming back to me! I’d love to know of any bloggers whose sites successfully straddle the personal and professional: like, there’s a “hire me as a copywriter” section or "Take my class" or “I’m a successful journalist” part along with “here is my personal blog where I talk about how I smell weird.” Or: do you do it? How do you promote yourself? How do you balance professional writing with personal writing? Can we get coffee sometime? Or just hold hands for a while? 

A blogger I respect said recently that you should never end a post with a question, so I’ll end this with: I can’t stop thinking about what it would be like to have a marsupial pouch. Weird, right? Oh, wait, that’s a question.